Thoughts and Articles from Blend Interactive

Hosting an event for your association is one thing, but promoting it online to the right audience is a different conversation. 

Associations  |  Design and Front-End  |  Development  |  Strategy

Your website is more than just a launch; it's a long-term investment that continues to need ongoing attention and care. 

Discovery and Scoping  |  Project Management  |  Strategy

AI is too often a solution in need of a problem, the hallmark of a technology still looking for early adopters and financial support. Instead, it's time to start looking at AI as a tool among many, one piece of a larger answer.

AI  |  Content and IA  |  Design and Front-End  |  Strategy

Improving Your Professional Association Site: Tips for Driving Engagement

Financial Services  |  Content and IA  |  Digital Optimization  |  Strategy

Generative AI has proven that it is here to stay. So the question is, in what manner should businesses integrate AI into their workflows and processes without creating skepticism from customers? The answer is: cautiously.

AI  |  Strategy

Cross-training developers results in increased productivity, more collaboration, and better results for client projects. 

Development  |  Project Management  |  Strategy

Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.

Design and Front-End  |  Development  |  Project Management  |  Strategy

Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler. 

Development  |  Migration  |  Strategy

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy