Thoughts

Thoughts and Articles from Blend Interactive

Joe Kepley  |  March 9, 2026

Stop Starting Over: A Better Way to Build Association Websites

A graphic of a chain of paper cut-out people in front of a stylized web interface.

Learn how data orchestration helps associations avoid costly website rebuilds by decoupling content sources from the CMS — so switching tools doesn't mean starting over.

Associations  |  Development  |  Strategy

Joe Kepley  |  March 9, 2026

The Membership Magnet: Growing Your Association with Strategic Content Paywalls

Learn five content paywall strategies associations can use to grow membership — including tiered access, metered access, time delays, and sharing codes.

Associations  |  Strategy

Joe Kepley  |  August 28, 2024

Main Site or Microsite — Make the Most of Your Digital Event Strategy

A microphone with an alert icon coming out of it.

Hosting an event for your association is one thing, but promoting it online to the right audience is a different conversation. 

Associations  |  Design and Front-End  |  Development  |  Strategy

Joe Kepley  |  September 25, 2023

Improving Your Professional Association Site: Tips for Driving Engagement

Laptop surrounded by icons, including an alert icon, a heart, an eye, and a Blend logo.

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy