Is your website ready for AI Search?

ChatGPT, Claude, and other AI search tools are changing how people find information. Our Generative Engine Optimization (GEO) helps identify ways to adapt for the future of search.

The AI Search Shift

Your SEO strategy was built for traditional search engines. But in 2025, more people are finding answers through AI-powered tools — ChatGPT, Claude, Google's AI Overviews, and others.

These large language models (LLMs) crawl your site differently, prioritize different signals, and surface content in new ways.

If your traffic is plateauing or declining despite strong traditional SEO, this shift may be why.

What is Generative Engine Optimization

GEO prepares your content for AI-driven search and discovery. It's about clarity, structure, and authority — ensuring LLMs can understand, trust, and cite your content when answering user queries.

Our Approach

Blend's GEO audit examines your site across multiple dimensions:

  • Technical foundation — schema markup, structured data, and other technical concerns.
  • Content architecture — information hierarchy, FAQ and real language, and trust signals.
  • AI readiness — how LLMs interpret and prioritize your content.

We've guided organizations through web strategy for over 20 years. GEO is the next evolution of that work. We can help at multiple levels.

  • GEO Structural Audit — An overall review of your site's GEO readiness from a structural view: is your site build in a way that allows you to write GEO-friendly content?
  • GEO Editorial Audit — Adding on to the structural audit, we audit and provide recommendations for the editorial side of your GEO initiative.
  • Writing for GEO Workshop — A half-day workshop that teaches the ins and outs of writing for GEO: structured content, accessibility, and plain language.