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Corey Vilhauer | July 29, 2017
Making Things Real: Content Strategy for Realistic Content Management
September 4, 2015
Blend Named Among 50 Best Places to Work
Blend Interactive was among a group of northern Plains businesses to be named the 50 Best Places to Work by Prairie Business Magazine.
Joe Kepley | January 31, 2015
Structured Content the Right Way
Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.
Corey Vilhauer | December 30, 2014
The Rule of Firsts
Mobile first. Content first. Users first. Which one is really meant to be first – and what do we mean when we say “first” in the first place?
Corey Vilhauer | May 13, 2013
No Time for Love, Dr. Jones: Prioritizing Content Strategy for the Small Business
We spend a lot of time worrying about where content will come from and what form it will take. Where we often stumble is aligning those decisions with our existing resources. Because while structured content and editorial calendars are fantastic, they take time – time a small business or non-profit may not have. So let’s talk a bit about how we can prioritize tasks and goals, all while taking our clients’ existing pool of time into consideration.
Corey Vilhauer | January 31, 2013
Clarifying our Vocabulary: The Words We Use
The chasm of understanding between consultant and client – or between content person and marketing team, or whatever your situation might be – is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded and sometimes impossible to decipher.
Corey Vilhauer | October 11, 2012
Empathy and Content Strategy: on Teaching, Listening and Affecting Change
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
October 24, 2011
The Story of the Web 2.0 Summit Map
From the mind of a conference organizer and industry legend, to a six-digit engagement number and a few comments from some guy named Zuckerberg. This is the story of the Web 2.0 Summit Map.
Corey Vilhauer | October 13, 2011
Turning Card Sort Lemons into Content Strategy Lemonade
Remote card sorting reveals brutal honesty: 'bad' responses like 'don't care' categories expose what users really think. Learn to find value in messy data.
Corey Vilhauer | July 19, 2011
Domain Knowledge: What You Need – Or Don’t Need – To Know
How much should content strategists know about their client's industry? Learn why domain expertise matters less than asking the right questions.