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So ... What Is Discovery?
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.
Kill Your Processes
The small details and the specific tools definitely matter. But there’s a need to break away from tools and begin learning to act on the fly.
Digital Optimization is for Marketers
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.
Content Strategy and Crisis Communications
Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.
Empathy and Content Strategy
Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?
Domain Knowledge: What You Need - Or Don't Need - To Know
We are experts in our field. But we don’t always have the full grasp of our clients’ industries. Where do we draw the line?
Build Your Digital Writing Toolbox
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.
Adapting to Disruption
In web, it’s been one for change, adaptation, and innovation. And 2020 has been a year of change.
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Structured Content the Right Way
Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.