Answers When Families Need Them Most:
Resources for Children's Hospital Digital Leaders
Answers when families need them most.
Transform scared searches into confident care decisions.
No one expects to need a children's hospital — until they do. In that moment, your website becomes a critical tool for providing clarity, offering guidance, and making the experience a little easier during a hard time.
Whether you're redesigning from scratch or optimizing what you have, we're here to help you build digital experiences that truly serve worried families.
Understanding the journey from crisis to care.
When a parent receives concerning news about their child, they go through distinct emotional stages — from initial fear to research, decision-making, preparation, active care, and eventually advocacy.
This comprehensive guide walks through each stage of the family journey, showing exactly how your website can provide the right information, support, and guidance at each critical moment.
What we cover:
- How to design for crisis-moment searches (when emotions run highest)
- The must-have features that worried parents need immediately
- HIPAA-compliant strategies that don't sacrifice user experience
- Real examples from children's hospitals that transformed family experience
- A framework for measuring emotional impact, not just clicks
Every Click Counts
From architecture to design and integrations — everything makes a difference in a parent's experience with your children's hospital site.
We've helped children's hospitals improve their sites in just about every way. Curious about some of our tips and insights that we've learned along the way? Drop your email address at the link below and we'll send you our top tips for making your children's hopsital website experience the best it can be.
Deep Dives into the Challenges You're Facing
We've been working with children's hospitals for most of our time in business, and we've learned a lot about what works (and what doesn't) when serving worried families online. These articles share those insights.
Why Children's Hospitals Choose to Work With Us
We've been helping children's hospitals for years, and here's what we've learned: the best digital projects happen when we work as true partners, not vendors.
We understand the stakes are higher in pediatric healthcare
When your "users" are scared parents making life-changing decisions about their child's care, every design choice matters. We've built our approach around that emotional reality.
We're selective about technology—and honest about what works
As both an Optimizely and Umbraco Platinum Partner with decades of healthcare experience, we know which platforms can handle your complexity while still serving worried families with simplicity and clarity.
We become an extension of your team
Our goal isn't to hand off a finished website and disappear. We help you build internal capabilities, train your team, and create systems that grow with your hospital's needs.
We advocate for your audiences as much as we advocate for you
The families you serve deserve websites that provide hope in crisis moments. That's not just good marketing—it's an extension of your mission of care. And it's the standard we hold ourselves to in every project.
Ready to explore what this partnership could look like for your hospital?
Let's Get in Touch