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Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Lessons Learned from Building an Optimizely SaaS Site
I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.
Blend's Position on AI
The decades between 1870 and 1920 brought a tremendous amount of change to America. While the Industrial Revolution really began in the late 1700’s with early innovations in mechanized manufacturing and factory processes, in the lead-up to the American Civil War, many goods were still created by hand, using armies of skilled craftsmen and women who would use their years of experience to turn out one item at a time.
Time to Freshen Up Your Design System?
Design systems take time to build. The speed, efficiency, and consistency they bring only begin to shine once you’ve developed a solid foundation of reusable components. But as your organization evolves, so do your needs.
Connecting Patients and Providers: A Guide to Upgrading Provider Search for Children’s Hospitals
When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.
Understanding EAA, ADA, and WCAG: A Framework of Accessibility Guidelines
Web accessibility isn’t just a checkbox — it’s a commitment to inclusive, thoughtful design. As more of our lives move online, making the web accessible to all users is no longer optional. It’s essential.
On Technical Debt
It doesn’t matter how fast you move or how much you plan; websites accumulate technical debt.
Things Take Time. Take Time.
If you’re reading this, you probably know the drill. Business moves fast, and communication needs to move fast with it. It’s not just fast-paced — it’s breakneck; the world demands instant gratification, and our products and services fight, and at times struggle, to keep pace. Our world values efficiency and speed, oftentimes above anything else.
Maximizing Your Project Budget
At Blend, one of our core values is advocating for our clients. One of the ways we do this is by trying to maximize the value we can provide for our client's project budgets. Understanding the cost drivers behind web development can often be confusing.
Getting the most out of Optimizely Cloudflare Edge Logs
Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support. Access and analysis can be a bit clunky, so Blend's Director of Development Bob Davidson provides some strategies for getting the most out of these logs.
The Role of User Experience on a Children's Hospital Site
Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.
Beyond Blend.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

From Pixels to Purpose
A newsletter from our CEO, where personal stories meet practical insights on creativity and leadership.