Sam’s first computer was one of those computers that didn't have the internet or games or ... really anything. It was, in his words, a glorified electric typewriter. Which isn’t to say Sam is old — it’s just that he’s been a part of the web since the beginning.
It really started with an internship for his aunt’s marketing firm, where he worked as a graphic designer and began forging his path toward digital. He did freelance websites in college. He saw the landscape shift toward the web. And he was right on the forefront.
Nowadays, he’s handling everything from user experience to front-end development and leads the design process around the office. You may even find him drawing a squid or some equally web-savvy creature around Now What? Conference time. Outside of the office, drop Sam in a forest (with mountains, if you don’t mind). Wi-Fi optional.
Sam Otis talks about responsive design, the messy needs of navigation, and how we can improve the user experience of mobile devices.
The design process is often shrouded in mystery. But while legends prop up the mystical “creative” and its magical design abilities, web design thrives on a much more grounded approach.
At this month’s AIGA South Dakota’s Open Mouse Night, lead designer Sam Otis presented on Designing for the Responsive Web.