Deane Barker

Consulting Analyst / Founder
“Someone asked me once, ‘If money was no object, what would you do with your time?’ This. I would do this.”

Deane is Director of Business Development and a founding partner at Blend, which includes an interesting mix of relationship development and industry research. Basically, he’s in charge of helping determine where the business (and our customer base) are heading, and how we need to change to meet them there.

It wasn’t always like this, though. Deane was studying pre-law when he joined The Microsoft Network back in the mid-90s, created the network’s James Bond forum, and taught himself the details of programming. When it came to taking the law school admissions test, he couldn't bring himself to do it.

The internet simply wasn’t going to let him become a lawyer.

Since then, Deane has become a leading voice in content management — to the point that he wrote the book about it. From here, it’s on to the future: breaking ground in distributed content management; teaching the practice; reading — always reading.

Deane believes you can’t force-feed culture. If you have to, then you’ve already lost. Hire carefully, treat employees well, compensate fairly, and give them something to do that they’re passionate about. Culture will grow naturally from that.

Connect with Deane

Web Content Management: Systems, Features, and Best Practices

It’s here! The definitive guide to today’s web content management landscape, written by Blend’s own Chief Strategy Officer Deane Barker.

Learn More About the Book
Deane's Feed

Rationality in CMS implementation planning

  • Deane Barker
  • Jul. 06 2016

You do not need to surrender your entire project to a content management system. Chief strategy officer Deane Barker explains.

Proposals Are Like First Dates

  • Deane Barker
  • Jun. 07 2016

True story: some development firms lie through their teeth in proposals. But it doesn’t have to be that way.

Flying Squirrel Book Hits the Market

  • May. 27 2016

Web Content Management: Systems, Features, and Best Practices by Deane Barker explains CMS ecosystem. 


Deane Barker on The Write Now Podcast

  • Jan. 29 2016

Blend Chief Strategy Officer Deane Barker joined Sarah Werner on The Write Now Podcast to discuss finding time to write, dealing with writers’ block, and more.

The Need for Content Operations

  • Deane Barker
  • Jan. 27 2016

We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.

Where Content Management is Going

  • Deane Barker
  • Mar. 31 2016

Web content management is constantly in a state of flux. As a discipline, it rides on the back of the Internet itself, and as the Internet landscape changes, content management changes with it. As part of Web Content Management, Deane Barker talks about where the industry is going.

“The Art of Content Management” — Insert Content Here

  • Deane Barker
  • May. 29 2015

Our own Deane Barker was featured on this week’s episode of Lullabot’s Insert Content Here, talking about the art of content management.

“Introducing the Blend Web Operations Framework” — Now What? Conference 2015

  • Deane Barker
  • Apr. 30 2015

Effective web operations is often treated as something of a minor miracle — we’re not sure how it gets done, but we stumble through it somehow. Deane Barker outlines Blend's “Web Operations Framework.”