Deane is chief strategy officer and a founding partner at Blend. Basically, he’s in charge of helping determine where our industry (and our customer base) are heading, and how we need to change to meet them there.
It wasn’t always like this, though. Deane was studying pre-law when he joined The Microsoft Network back in the mid-90s, created the network’s James Bond forum, and taught himself the details of programming. When it came to taking the law school admissions test, he couldn't bring himself to do it.
The internet simply wasn’t going to let him become a lawyer.
Since then, Deane has become a leading voice in content management — to the point that he wrote the book about it. From here, it’s on to the future: breaking ground in distributed content management; teaching the practice; reading — always reading.
Deane believes you can’t force-feed culture. If you have to, then you’ve already lost. Hire carefully, treat employees well, compensate fairly, and give them something to do that they’re passionate about. Culture will grow naturally from that.
Web content management is constantly in a state of flux. As a discipline, it rides on the back of the Internet itself, and as the Internet landscape changes, content management changes with it. As part of Web Content Management, Deane Barker talks about where the industry is going.
Our own Deane Barker was featured on this week’s episode of Lullabot’s Insert Content Here, talking about the art of content management.
Effective web operations is often treated as something of a minor miracle — we’re not sure how it gets done, but we stumble through it somehow. Deane Barker outlines Blend's “Web Operations Framework.”