Corey Vilhauer

Director of Strategy
“If the measure of your work is the measure of your worth, then you'd better make it work.”

Corey Vilhauer is director of strategy at Blend Interactive, where he is responsible for leading the strategic design process with a focus on content strategy and information architecture. He has been with Blend since 2010, and helped create and build the company’s content strategy practice. He is a recovering advertising copywriter, a closeted fan of professional wrestling, and a playlist pack rat.

Corey is co-author of The Web Project Guide: From Spark to Launch and Beyond, a phase-by-phase book project that serves as an overview of the web process from ideation to post-launch governance. He also writes at length about methodology, writing for accessibility, and shoestring content strategy at Eating Elephant, and writes about other things at Corey Vilhauer dot com.

He is a multiple time Confab speaker, and has also led or spoken at dozens of conferences and workshops across three continents. His favorite record of all time is either Jawbreaker’s Dear You, Modest Mouse’s The Moon and Antarctica, or Ween’s The Mollusk.

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Understanding Site Search — Your Guide to Site Search Functionality

  • Corey Vilhauer
  • Sep. 23 2020

Site search requires big decisions — and solid expectations. We introduce a four-part series on planning for and making decisions around your site's internal search.

Content Strategy and Crisis Communications

  • May. 06 2020

Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.

So ... What Is Discovery?

  • Corey Vilhauer
  • Mar. 06 2020

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

Blend Expands Leadership

  • Feb. 12 2019

Blend Interactive is expanding its leadership team to include a trio of seasoned Blenders, while Jessica Hutchinson moves up to become Chief Operating Officer.

Corey Vilhauer on The Write Now Podcast

  • Dec. 05 2017

Blend's User Experience Architect Corey Vilhauer was a guest on The Write Now Podcast with Sarah Werner this week, where the two of them discussed everything from how live changes the writing process to how to find a voice through practice and failure.

“The Self-Directed Strategist” — Confab 2016

  • Corey Vilhauer
  • May. 21 2016

Blend’s User Experience Strategist Corey Vilhauer spoke this week at Confab Central 2016 in Minneapolis, Minnesota about building a content strategy practice and managing organizational change.

Tools, Dependence, and My War with the Road

  • Corey Vilhauer
  • Sep. 04 2015

A crash. A revelation. A few thoughts on what happens when our tools fail us - and how we can start to become better learners.

“Small CS: A Shoestring Approach to Content Strategy” — Now What? Conference 2015

  • Corey Vilhauer
  • Apr. 30 2015

The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. Corey Vilhauer talks about how to take it on.

The Web of Questions

  • Corey Vilhauer
  • Dec. 12 2013

Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.

Smashing Book #4: New Perspectives on Web Design

  • Corey Vilhauer
  • Nov. 26 2013

User Experience Strategist Corey Vilhauer is featured in a new book from Smashing Magazine: Smashing Book #4: New Perspectives on Web Design.

Audiences, Outcomes, and Determining User Needs

  • Corey Vilhauer
  • Feb. 28 2012

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

Empathy and Content Strategy

  • Corey Vilhauer
  • Oct. 11 2012

Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?

Building a Content Strategy Methodology in Several Thousand Easy Steps

  • Corey Vilhauer
  • May. 27 2011

We all want a methodology - a guide to doing what we are going to do. But how do we make one?