Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how.
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Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
Episode 6: Identify Outcomes and Expectations (w/ C. David Gammel) Off-site link
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.
Episode 5: Identify Your Audiences (w/ Erika Hall) Off-site link
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.
Corey Vilhauer Joins The Content Strategy Podcast Off-site link
Corey Vilhauer joins Kristina Halvorson on The Content Strategy Podcast to discuss his start in content strategy, his thoughts on communicating with clients and stakeholders, and his work toward demystifying the world of web projects.
Improving Your Professional Association Site: Tips for Driving Engagement
Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.
How Developer Cross-training Helps Projects Succeed
Cross-training developers results in increased productivity, more collaboration, and better results for client projects.
A Vision for a Pain-Free Migration
Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler.
Put Your Oxygen Mask on First, Before Assisting Others: On Maintaining Internal Projects.
Internal projects are often put off for client work, but making sure your internal projects reflect what you can do for your potential clients could be the factor in closing a deal.
The Truth is in the Red Flags Off-site link
When is it time to rebuild a website? The obvious scenarios include big, hard-to-miss events. But more times than not, there are red flags flying in plain sight, signaling it's time to move on.
ChatGPT, Bard, and the New Wave of AI: What it Means for the Web
The path to computer intelligence hasn't proven quite so direct. On the surface, brains and computers seem very similar, but it's clear that computers aren't thinking yet.