Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how.
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Chapter 7: Know Your Content Off-site link
One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Fresh Design and Interconnected Content Model
In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.
Creating a New Product: From User Flows to Prototypes
User flows helped us determine the best way to move users from one point to another, and prototypes helped confirm we were going in the right direction.
Clean Design for an Important Community Resource
The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.
A Sense of Place for a Small University
Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.
Connecting a Web of Resources
Helping connect a wide web of researchers, all while doing a bit of research for ourselves.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
Empathy and Content Strategy: on Teaching, Listening and Affecting Change Off-site link
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
Building Confidence: The Hidden Content Deliverable Off-site link
When we sign a contract for content work – whether it’s working with a client as a consultant or accepting a position within a large company – we do so with the expectation of deliverables. But what if the biggest deliverable is simply to help clients understand what they're expected to manage in the first place?